Client: New Biodegradable - Eco-Friendly Packaging Solutions | www.newbiodegradable.com
Category: Biodegradable Packaging; Environmentally-friendly Food Containers; Bio Plastics
Challenge: New Biodegradables wanted to create an e-commerce website and attract consumers looking for biodegradable cutlery and bottles. The keywords we decided to focus on were for local and regional terms. Our research showed the global audience could be receptive too, so – we went with these:
- biodegradable Toronto
- biodegradable cups Toronto
- biodegradable plates Toronto
- biodegradable cups
- biodegradable food containers
New Biodegradables achieved 200% more traffic from the month of March, 2009 to September 20, 2009.
Local and global traffic increased by 150%.
Google position improved moving www.newbiodegradable.com from page 7 to position #2 of page one.
Graph 1:

Watch the increase in ranking
Graph 2:

Client: Toronto Moving Services | www.toronto-moving-services.ca
Category: Moving services; Moving supplies; Truck transport
Challenge: Toronto Moving Services was relying only on word-of-mouth and newspaper advertising before deciding to enter the online market. By targeting locally and giving maximum exposure in Toronto, we hoped that the company would generate higher conversions. We decided to split into two categories: residential and commercial, and both targeting Toronto traffic. These were the two keywords we chose:
- Toronto residential movers
- Toronto commercial movers
1. After SEO Increases:

www.Toronto-Moving-Services.ca achieves 699% traffic increase from the
month of April 2009 to July 2009, with local and global traffic.
2. Search Engine Ranking:


Google position for www.toronto-moving-services.ca moves from page
25 to position #5 for "Toronto Residential Movers" and "Toronto Commercial Movers".